Girl Scouts of the USA has partnered with the Ad
Council to create Girls Go Tech, a national, multimedia public
service advertising (PSA) campaign designed to encourage young girls to
develop an early interest in math, science, and technology and maintain that
interest throughout their lives.
The campaign is part of Girl Scouts’ ongoing effort to
prepare and encourage today’s girls ages 8 through 11 years old to seize the
technological opportunities and challenges of the 21st century,
and it includes a new, interactive Web site,
"Careers in math, science, and technology are among
the fastest growing and most highly paid in our society. But many girls do
not get the opportunity to compete for these jobs, having not completed
preparatory schooling in these areas," says Kathy Cloninger, CEO, Girl
Scouts of the USA.
According to the U.S. Department of Labor, more than
60 percent of all current jobs require some form of technology skills.
Additional studies show that most girls lose interest in math, science, and
technology by the age of 12, and as a result, reduce their chances for most
future jobs.
Girl Scouts of the USA CEO Kathy Cloninger offers some
tips to help parents and teachers encourage girls to explore math, science,
and technology all around them. "Use technology in your daily lie, share
with girls what you do at work to show them how science, math and technology
are important in your job." "Encourage girls to take math, science and
technology classes as they enter middle school and then support them in
those decisions."
Here in Girl Scouts of Santiam Council, girls ages
6-15 are following up on their interest in science and technology through a
grant with Intel. Girls attended a weeklong day camp, getting hands on
opportunities to learn about science and technology.
Girl Scouts of Santiam Council serves 4,266 members in
Benton, Lincoln, Linn, Marion, Polk, and Yamhill counties. Girl Scouts of
the USA is the world’s leading organization dedicated solely to girls – all
girls – where, in an accepting and nurturing environment, girls build
character and skill for success in the real world. In partnership with
committed adult volunteers, Girl Scouts cultivate their full individual
potential. The qualities they develop in Girl Scouting – leadership, values,
social conscience, and conviction about their own self-worth – serve them
all their lives.
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